If you are reading this blog, chances are you are looking to keep more of your hard-earned money. Today there are more choices for financial products available to consumers than there have ever been. Credit unions and banks now offer increasingly similar financial products, and whether you are looking to open a new chequing account, savings account, or line of credit, it can be difficult to determine which institution provides the best option for your needs.
At first glance, credit unions appear to be very similar to banks in that they offer many of the same products that banks do, such as chequing and savings accounts, credit cards, and loans. However, when we stop to take a closer look, we start to see some key differences that result in different outcomes for consumers.
A credit union can be defined as “A type of financial cooperative that provides traditional banking services.” Unlike banks, credit unions are non-profit entities that are controlled and owned by their “members”, or customers, who use their services. Credit unions are operated by members who are elected to be a part of the Board of Directors and are tasked with managing the credit union on a volunteer basis.
To join a credit union, an individual must meet the criteria to be a part of a credit union’s field of membership. This means they need to meet certain requirements to be eligible. This could meaning living in a certain area, working for an employer with an established relationship with a credit union, belonging to certain organizations, or having a family member who is part of a credit union.
The main objective of a credit union is to promote the best interests of its members. As a non-profit organization, they are exempt from paying taxes at the rate that banks and other for-profit organizations pay. This means they don’t have to pay corporate income tax on profits and just need to make enough money to meet day-to-day expenses.
In 2019, the U.S. had the highest number of credit unions by far, with 1,584,742 credit unions available nationwide and assets reaching approximately 1.58 trillion U.S. dollars. Canada came in second with 340,693 credit unions nationwide and about 340.7 billion U.S. dollars in assets.
While the lower interest and loan rates may make credit unions an appealing choice, there are several reasons to consider banks as well.
A bank is a financial institution that has a license to hold and lend money to both individuals and organizations. Like credit unions, they offer various financial products to their customers, like everyday chequing accounts, savings accounts, and lines of credit. However, unlike credit unions that only serve their members, banks are open to anyone who is interested in their products and services, provided they don’t have a poor banking history.
Banks also have significantly more branches and ATMs available to service customers than credit unions do. According to a 2016 study by the Canadian Journal of Nonprofit and Social Economy Research, there were 2,906 credit union branches across Canada, while banks had 5,388 branches nationwide. However, the study also showed that banks had a larger proportion of branches in urban areas, while credit unions had a larger representation in rural areas, with almost one-third of credit union branches present in rural areas.
As banks are owned by investors, their primary goal is to make profits for their shareholders. While banks work to meet the needs of their customers, there is a greater focus on earning a profit. They are also subject to corporate income taxes due to their for-profit status, and it is common for banks to frequently charge greater fees than credit unions. Circumstances differ from bank to bank, but generally, banks' lending interest rates are higher than those offered by credit unions. In 2020, credit unions in the U.S. offered a 15-year fixed-rate mortgage at a rate of 2.79 percent on average, while banks offered an average rate of 2.92 percent.
When it comes to security, credit unions and banks are generally comparable in Canada. Canadian deposits to both banks and credit unions are insured by the Canadian Deposit Insurance Corporation (CDIC). The CDIC is an independent crown corporation formed by the federal government of Canada. It was established to protect bank deposits of up to $100,000 per insured category held in member Canadian institutions. Member institutions include federal credit unions, major national banks, Canadian branches of international banks, as well as non-traditional banks.
On the whole, banks are larger than credit unions in terms of market size. According to a report by IBIS World, the market size (measured by revenue) of the Commercial Banking industry in Canada, is $230.3bn, compared to the market size for credit unions at $20.1bn in 2022.
Banks and credit unions clearly differ in significant ways. But what are the benefits of working with each institution? Let’s take a look.
Credit unions operate to promote the financial well-being of their members. As a result, they can offer their members better interest rates on deposits than banks, which allows members to make more from their savings.
According to the National Credit Union Administration (NCUA), the national average rate for five-year certificates of deposit (CDs) from credit unions in the U.S. was 0.94%, compared to an average rate of 0.78% at banks in 2020. Similarly, most offer some of the lowest rates on credit cards and other lines of credit on average.
Despite this, it is always important to shop around to find the best financial products for your situation.
As credit unions are member-owned and managed, their priority is to put their members first. This allows them to offer more personalized service to each of their members and is why credit unions have a strong reputation for providing more personalized customer service. Members also have equal voting rights that allow them to influence votes on customer service concerns, something that is not possible with banks.
As members of a credit union often have shared interests as a requirement to join, many appreciate the opportunity to participate in an institution designed to help other members. Credit unions frequently give back to the communities they serve since they tend to be locally oriented and are focused on their members. They may award scholarships or grants to college students, or they may participate in fundraising events. Some credit unions may also provide financial education and literacy training for their members as well.
Unlike credit unions that only serve their members, banks serve the public. This makes banks more accessible for people who may not meet the eligibility criteria to join credit unions and can mean that banks are a more appealing option for consumers who do not have a personal connection to a community that is served by a credit union.
Banks generally have more branches and ATMs available nationwide than credit unions do. This makes it easier and more convenient for consumers to be able to access their money and conduct other services with banks. Bank ATMs and branches tend to be more concentrated in urban areas, while credit unions have a higher proportion of branches in rural areas, especially in Canada. It is important to note that while credit unions have fewer branches and ATMs on average, they frequently collaborate with other cooperatives to expand branch locations and provide increased access to fee-free ATMs.
Banks usually have better financial technology than credit unions. As they tend to be larger organizations, banks have larger budgets than credit unions with which to invest in technology, such as mobile banking apps and improved website experiences. Customer experience can be a way to draw customers from other banks and retain existing clients who value the ability to conduct their banking across a range of platforms and devices.
While many credit unions have come a long way in improving their technological services through offerings such as mobile cheque deposits and mobile banking apps, they still lag behind the big banks in many cases, making them less attractive to some customers.
While banks and credit unions offer similar products and services, there are some key differences between the two financial institutions. There is no one-size-fits-all approach to choosing between the two, which is why it is important to evaluate the features that are most important to you and your situation.
For consumers who may not qualify to be a part of a credit union, need nationwide access and convenience, or value easy access to online and mobile banking technology, a bank may be the better bet. But for consumers who value lower interest rates, higher savings rates, personalized customer service, and a commitment to community involvement, then a credit union may be the right choice.
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